Original title: Rizikovost online marketingové komunikace značky Engine Tables
Translated title: The Level of Risk Posed by Online Marketing Communication of the Engine Tables Brand
Authors: Pokorný, Marek ; Plachký, Leoš (referee) ; Chlebovský, Vít (advisor)
Document type: Master’s theses
Year: 2017
Language: cze
Publisher: Vysoké učení technické v Brně. Ústav soudního inženýrství
Abstract: [cze] [eng]

Keywords: advertising campaign; analysis; brand; Facebook; Google +; Instagram; LinkedIn; Marketing; PEST analysis; risks; social networks; Twitter; YouTube; analýza; Facebook; Google +; Instagram; LinkedIn; Marketing; PEST analýza; reklamní kampaň; rizika; sociální sítě; Twitter; YouTube; značka

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/70055

Permalink: http://www.nusl.cz/ntk/nusl-367523


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2017-10-30, last modified 2019-03-28


No fulltext
  • Export as DC, NUŠL, RIS
  • Share