Original title: Vědomá a podvědomá reakce zákazníka na marketingové sdělení
Translated title: Conscious and subconscious response of customer to marketing communication
Authors: Kovářová, Veronika ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
Document type: Master’s theses
Year: 2017
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Advertising incentives; Conscious and subconscious response; Consumer behavior; Eye-tracking; Human brain; Neuromarketing; Eye-tracking; Lidský mozek; Neuromarketing; Reklamní stimuly; Spotřební chování; Vědomá a podvědomá reakce

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/68847

Permalink: http://www.nusl.cz/ntk/nusl-361490


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2017-08-02, last modified 2022-03-04


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