Original title: Analýza marketingového mixu vybrané společnosti v oblasti cestovního ruchu
Translated title: Analysis of Marketing Mix Tools of a chosen Company in the Sphere of Tourism
Authors: Pavlátová, Lucie ; Svoboda, Petr (advisor) ; Oberhel, Martin (referee)
Document type: Bachelor's theses
Year: 2017
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: 8P; Marketing; Marketing mix; SWOT analysis; Tourism; 8P; Cestovní ruch; Marketing; Marketingový mix; SWOT analýza

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/68775

Permalink: http://www.nusl.cz/ntk/nusl-361468


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-08-02, last modified 2022-03-04


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