Original title: Olympijské parky v ČR,využití v marketingu vybraných firem
Translated title: Olympic parks in Czech Republic, use in marketing of selected companies
Authors: Řehák, Vojtěch ; Mikeš, Jiří (advisor) ; Kindová, Alena (referee)
Document type: Master’s theses
Year: 2017
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: analysis; marketing; Olympic Games; Olympic park; Rio-Lipno; sport; strategy; analýza; marketing; olympijské hry; olympijský park; Rio-Lipno; sport; strategie

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/69344

Permalink: http://www.nusl.cz/ntk/nusl-361366


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2017-08-02, last modified 2022-03-04


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