Original title: Marketingové komunikace společnosti ZOOT a.s.
Translated title: ZOOT Plc. marketing communications
Authors: Veselý, David ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
Document type: Master’s theses
Year: 2017
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: communications strategy; fashion marketing; marketing; marketing communications; off-line communications; on-line communications; SWOT analysis; ZOOT Plc.; fashion marketing; komunikační strategie; marketing; marketingové komunikace; off-line komunikace; on-line komunikace; SWOT analýza; ZOOT a.s.

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/69267

Permalink: http://www.nusl.cz/ntk/nusl-361314


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2017-08-02, last modified 2022-03-04


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