Original title: Analýza masmediální komunikace vybraných výrobců kolových nápojů na českém TV trhu
Translated title: Analysis of mass media communication of selected manufacturers of cola-based drinks on Czech TV market
Authors: Menšíková, Šárka ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
Document type: Master’s theses
Year: 2017
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Coca-Cola; Kofola; mass media planning; Pepsi; television advertising; Coca-Cola; Kofola; masmediální plánování; Pepsi; televizní reklama

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/71238

Permalink: http://www.nusl.cz/ntk/nusl-360860


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2017-08-02, last modified 2022-03-04


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