Original title: Principy komunikace v hudebním průmyslu ČR
Translated title: Principles of communication in the Czech music industry
Authors: Jelínková, Anna ; Vondra, Zdeněk (advisor) ; Pivoda, Radomír (referee)
Document type: Master’s theses
Year: 2017
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: communication; marketing communication; music; music industry; hudba; hudební průmysl; komunikace; marketingová komunikace

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/69788

Permalink: http://www.nusl.cz/ntk/nusl-360396


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2017-08-02, last modified 2022-03-04


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