Original title: Fenomén křestního jména v marketingové kampani
Translated title: Phenomenon of first name in marketing campaign
Authors: Lukáš, Ondřej ; Černá, Jitka (advisor) ; Barczay, Lukáš (referee)
Document type: Bachelor's theses
Year: 2017
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: first name; marketing campaign; personalization; křestní jméno; marketingová kampaň; personalizace

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/70021

Permalink: http://www.nusl.cz/ntk/nusl-360237


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-08-02, last modified 2022-03-04


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