Original title: Zhodnotenie neuromarketingu a jeho využiteľnosť v praxi
Translated title: Evaluation of neuromarketing and its applicability in practice
Authors: Kuchtová, Alexandra ; Sigmund, Tomáš (advisor) ; Čermák, Radim (referee)
Document type: Bachelor's theses
Year: 2017
Language: slo
Publisher: Vysoká škola ekonomická v Praze
Abstract: [slo] [cze] [eng]

Keywords: attention; functional magnetic resonance; neuromarketing; funkční magnetická rezonance; neuromarketing; vědomé a nevědomé rozhodování

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/69002

Permalink: http://www.nusl.cz/ntk/nusl-359920


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-08-02, last modified 2022-03-04


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