Original title: VLIV MÓDNÍCH BLOGEREK NA NÁKUPNÍ CHOVÁNÍ SPOTŘEBITELE
Translated title: Fashion bloggers influence on consumer behavior
Authors: Kuchařová, Michaela ; Zamazalová, Marcela (advisor) ; Šimková, Michaela (referee)
Document type: Master’s theses
Year: 2017
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: advertising; blog; consumer behavioral; Fashion bloggers; blog; módní blogerky; nákupní chování; reklama

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/70275

Permalink: http://www.nusl.cz/ntk/nusl-359783


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2017-08-02, last modified 2022-03-04


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