Original title: Marketingové aktivity hudební kapely
Translated title: Marketing activities of music band
Authors: Fantová, Tereza ; Procházková, Markéta (advisor) ; Ťoukálek, Ondřej (referee)
Document type: Bachelor's theses
Year: 2017
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: marketing; marketing mix; music; music band; services; hudba; kapela; marketing; marketingový mix; služby

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/69957

Permalink: http://www.nusl.cz/ntk/nusl-359049


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-08-02, last modified 2022-03-04


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