Original title: Vliv psychologických cen na nákupní chování spotřebitelů na trhu drogistického zboží do 100 Kč
Translated title: The effect of psychological prices on the consumer behavior within area of the drugstore goods market with value up to 100 CZK
Authors: Řezníček, Daniel ; Procházková, Markéta (advisor) ; Schwarz, Stanislav (referee)
Document type: Bachelor's theses
Year: 2017
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: even price; marketing; nine-ending price; odd price; price; psychological price; cena; devítková cena; lichá cena; marketing; psychologická cena; sudá cena

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/69763

Permalink: http://www.nusl.cz/ntk/nusl-358963


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-08-02, last modified 2022-03-04


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