Original title: Marketing cestovního ruchu, analýza preferencí organizované a individuální turistiky
Translated title: Marketing of tourism, analysis of preferences in organizing of tourism
Authors: Danišová, Kateřina ; Procházková, Markéta (advisor) ; Tomík, Jakub (referee)
Document type: Bachelor's theses
Year: 2017
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: journey organization; marketing; marketing mix; tourism; cestovní ruch; marketing; marketingový mix; organizace cest

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/70133

Permalink: http://www.nusl.cz/ntk/nusl-358960


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-08-02, last modified 2022-03-04


No fulltext
  • Export as DC, NUŠL, RIS
  • Share