Original title: Business plan for Travel Agency "HoneyGo"
Translated title: Business plan for Travel agency „HoneyGo“
Authors: Ikhsanova, Adelia ; Habrmanová, Blanka (advisor) ; Mareš, Jan (referee)
Document type: Bachelor's theses
Year: 2017
Language: eng
Publisher: Vysoká škola ekonomická v Praze
Abstract: The aim of bachelor thesis is to write a business plan for travel agency HoneyGo. The purpose of the plan is to create such marketing strategy to be competitive on the Czech market, and determine strategies of development to promote the product and services of the company. The analysis of the company will be conduct through description of administrative plan, SWOT and PEST analysis. Porter Five analysis will represent how attractive the Czech Tourism market is. After conduction, Five Forces analysis were identified the strategies suitable for HoneyGo. For Marketing plan was used Marketing mix, which consist of Product, Price, Place, and Promotion. The Financial plan will show all costs, and Cash Flow statement.
Keywords: Business plan; Company analysis; Customer analysis; Tourism industry; Travel agency; Business plan; Company analysis; Customer analysis; Tourism industry; Travel agency

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/70203

Permalink: http://www.nusl.cz/ntk/nusl-358871


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-08-02, last modified 2022-03-04


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