Original title: Mezikulturní komunikace zprostředkovaná PR agenturou
Translated title: Intercultural communication mediated by a PR agency
Authors: Jelínková, Petra ; Jettmarová, Zuzana (advisor) ; Svoboda, Tomáš (referee)
Document type: Master’s theses
Year: 2015
Language: cze
Abstract: [cze] [eng]

Keywords: adaptation; intercultural communication; localization; marketing communication; norms; press release; public relations; translation; adaptace; lokalizace; marketingová komunikace; mezikulturní komunikace; norma; public relations; překlad; tisková zpráva

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/84123

Permalink: http://www.nusl.cz/ntk/nusl-353857


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2017-06-20, last modified 2017-09-19


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