Original title: Jazykové stereotypy v současných českých reklamách na pivo
Translated title: Linguistic stereotypes in contemporary Czech beer commercials
Authors: Müller, Tomáš ; Janovec, Ladislav (advisor) ; Šmejkalová, Martina (referee)
Document type: Bachelor's theses
Year: 2015
Language: cze
Keywords: advertising; beer; linguistic image of the world; media; prototype; stereotype; jazykový obraz světa; média; pivo; prototyp; reklama; stereotyp

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/79641

Permalink: http://www.nusl.cz/ntk/nusl-349280


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-06-20, last modified 2022-03-04


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