Original title: Marketingové řízení ZUŠ - klíč ke strategickému rozvoji školy
Translated title: Marketing Management Primary Art School - the key to the strategic development of the school
Authors: Havlíčková, Barbora ; Trunda, Jiří (advisor) ; Lisnerová, Romana (referee)
Document type: Bachelor's theses
Year: 2015
Language: cze
Keywords: Marketing; marketing management; promotion; strategy development; the basic school of arts; Marketing; marketingové řízení; marketingový mix; propagace; strategický rozvoj,základní umělecká škola

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/72626

Permalink: http://www.nusl.cz/ntk/nusl-341744


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses