Original title: Marketingová strategie vstupu nositelných technologií na lokální trh
Translated title: Marketing strategy for introduction of wearables to local market
Authors: Dimitrovová, Karin ; Koudelková, Petra (advisor) ; Strielkowski, Wadim (referee)
Document type: Bachelor's theses
Year: 2015
Language: cze
Keywords: Apple; Apple Watch; marketing mix; Marketing strategy; PEST analysis; SWOT analysis; wearable technology; Apple; Apple Watch; Marketingová strategie; marketingový mix; nositelné technologie; PEST analýza; SWOT analýza

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/72445

Permalink: http://www.nusl.cz/ntk/nusl-341567


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Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses