Original title: Komunikační aktivity společnosti Berliner Stadtreinigung v letech 2010-2011: případová studie s ohledem na vnímání značky Pražské služby
Translated title: Communication Activities of Company Berliner Stadtreinigung in Years 2010-2011. Case Study with Regard to Perception of Brand Pražské služby
Authors: Kotvová, Lenka ; Dolanská, Nora (advisor) ; Strielkowski, Wadim (referee)
Document type: Bachelor's theses
Year: 2014
Language: cze
Abstract: [cze] [eng]

Keywords: Berlin; brand; case; communication; dustmen; perception; play; Prague; strategy; study; Berlín; hříčky; komunikace; popeláři; Praha; případová; strategie; studie; vnímání; značka

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/70961

Permalink: http://www.nusl.cz/ntk/nusl-340086


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-06-19, last modified 2017-06-27


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