Original title: Fenomén Apple: vliv moderních technologií na subjekt
Translated title: The Apple Phenomenon: the Impact of Modern Technologies on Subject
Authors: Kuldová, Michaela ; Šafaříková, Radana (advisor) ; Kladný, Tomáš (referee)
Document type: Master’s theses
Year: 2013
Language: cze
Abstract: [cze] [eng]

Keywords: advertising; Apple; brand; cult; emotions; identity; image; lifestyle; marketing; society; Apple; emoce; identita; image; kult; marketing; reklama; společnost; značka; životní styl

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/55741

Permalink: http://www.nusl.cz/ntk/nusl-325024


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2017-06-19, last modified 2017-06-27


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