Original title: Využití nástrojů online marketingu pro posílení konkurenceschopnosti podniku
Translated title: Application of Online Marketing Tools for the Strengthening of Company Competitiveness
Authors: Keprdová, Šárka ; Svoboda, Štěpán (referee) ; Zich, Robert (advisor)
Document type: Master’s theses
Year: 2017
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: brand; brand personality; brand positioning; brand value; Competitiveness; online communication.; hodnota značky; Konkurenceschopnost; online komunikace.; osobnost značky; positioning značky; značka

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/67260

Permalink: http://www.nusl.cz/ntk/nusl-319401


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2017-06-12, last modified 2022-09-04


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