Original title: Analýza marketingové strategie vybrané společnosti a návrhy na její zlepšení
Translated title: Analysis of the Marketing Strategy of a Chosen Company and Proposals for its Improvement
Authors: Straňanek, Juraj ; MA, Martin Faith, (referee) ; Chlebovský, Vít (advisor)
Document type: Master’s theses
Year: 2017
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: marketing; marketing analysis; marketing strategy; PEST analysis; Porter's analysis; SWOT analysis; marketing; marketingová analýza; marketingová stratégia; PEST analýza; Porterova analýza; SWOT analýza

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/65737

Permalink: http://www.nusl.cz/ntk/nusl-317068


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2017-05-25, last modified 2019-03-28


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