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> Značka Axe na českém trhu od roku 2004
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Original title:
Značka Axe na českém trhu od roku 2004
Translated title:
Axe brand on Czech market since 2004
Authors:
Trojanová, Alžběta
;
Hejlová, Denisa
(advisor) ;
Dolanský, Pavel
(referee)
Document type:
Bachelor's theses
Year:
2011
Language:
cze
Keywords:
Axe
;
brand communication
;
brand identity
;
cosmetics
;
event
;
sexualization
;
TV spots
;
Unilever
;
viral marketing
;
Axe
;
event
;
identita značky
;
komunikace značky
;
kosmetika
;
sexualizace
;
televizní reklamy
;
Unilever
;
virální marketing
Institution:
Charles University Faculties (theses) (
web
)
Document availability information:
Available in the Charles University Digital Repository.
Original record:
http://hdl.handle.net/20.500.11956/38425
Permalink:
http://www.nusl.cz/ntk/nusl-302680
The record appears in these collections:
Universities and colleges
>
Public universities
>
Charles University
>
Charles University Faculties (theses)
Academic theses (ETDs)
>
Bachelor's theses
Record created 2017-05-09, last modified 2022-03-04
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