Original title: Virální reklama jako nástroj současného marketingu v informační společnosti
Translated title: Viral Advertising as a Modern Marketing Technique in the Information Society
Authors: Gerasenkova, Eugenia ; Průšová, Petra (advisor) ; Říha, Daniel (referee)
Document type: Bachelor's theses
Year: 2011
Language: cze
Keywords: adverising campaign; internet communication; promotion; social networks; Viral advertising; viral marketing; intenetová komunikace; propagace; reklamní kampaň; reklamní spot; sociální sítě; virální marketing; Virální reklama

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/37146

Permalink: http://www.nusl.cz/ntk/nusl-301410


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses