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> Analýza kanibalizace uvnitř brandu v závislosti na promočních mechanikách
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Original title:
Analýza kanibalizace uvnitř brandu v závislosti na promočních mechanikách
Translated title:
Analysis of brand internal cannibalization due to promo mechanics
Authors:
Böhm, David
;
Reisnerová, Soňa
(advisor) ;
Dvořák, Marek
(referee)
Document type:
Bachelor's theses
Year:
2010
Language:
cze
Keywords:
cannibalization
;
fast moving consumer goods
;
promotion
;
uplift
;
kanibalizace
;
promoce
;
rychloobrátkové zboží
;
uplift
Institution:
Charles University Faculties (theses) (
web
)
Document availability information:
Available in the Charles University Digital Repository.
Original record:
http://hdl.handle.net/20.500.11956/32404
Permalink:
http://www.nusl.cz/ntk/nusl-296877
The record appears in these collections:
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>
Public universities
>
Charles University
>
Charles University Faculties (theses)
Academic theses (ETDs)
>
Bachelor's theses
Record created 2017-05-09, last modified 2022-03-04
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