Original title: Analýza kanibalizace uvnitř brandu v závislosti na promočních mechanikách
Translated title: Analysis of brand internal cannibalization due to promo mechanics
Authors: Böhm, David ; Reisnerová, Soňa (advisor) ; Dvořák, Marek (referee)
Document type: Bachelor's theses
Year: 2010
Language: cze
Keywords: cannibalization; fast moving consumer goods; promotion; uplift; kanibalizace; promoce; rychloobrátkové zboží; uplift

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/32404

Permalink: http://www.nusl.cz/ntk/nusl-296877


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-05-09, last modified 2022-03-04


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