Original title: The impact of POS materials on sales: LEGO Nexo Knights 2016 campaign in toy specialist stores
Translated title: Vliv POS na prodeje: LEGO Nexo Knights kampaň 2016 v hračkářstvích
Authors: Kinštová, Veronika ; Král, Petr (advisor) ; Karlíček, Miroslav (referee)
Document type: Master’s theses
Year: 2016
Language: eng
Publisher: Vysoká škola ekonomická v Praze
Abstract: [eng] [cze]

Keywords: Engagement elements; Shopper marketing; Toy industry; Engagement elementy; Hračkářský průmysl; Shopper marketing

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/52530

Permalink: http://www.nusl.cz/ntk/nusl-264321


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2017-03-28, last modified 2022-03-03


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