Original title: Inovace marketingové strategie vybrané sportovní akce
Translated title: Innovation Marketing Strategy of Selected Sporting Events
Authors: Zezula, Vojtěch ; Doležal, Tomáš (referee) ; Kysel, Jiří (advisor)
Document type: Bachelor's theses
Year: 2015
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: Marketing strategy; sports marketing; SWOT; Taekwon-Do; Taekwon-Do League; Marketingová strategie; Moravská liga Taekwon-Do; Sportovní marketing; SWOT; Taekwon-Do

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/41449

Permalink: http://www.nusl.cz/ntk/nusl-248796


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses
 Record created 2016-06-03, last modified 2022-09-04


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