Original title: Inovace marketingové strategie mezinárodních atletických závodů ve skoku vysokém
Translated title: Innovation Marketing Strategy of International Athletics Competition in the High Jump
Authors: Douchová, Tereza ; Kotyza, Petr (referee) ; Kysel, Jiří (advisor)
Document type: Bachelor's theses
Year: 2015
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: Beskydská laťka; marketing; marketing mix; marketing strategy; sport marketing; Beskydská laťka; marketing; marketingová strategie; marketingový mix; sportovní marketing

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/40976

Permalink: http://www.nusl.cz/ntk/nusl-248541


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses
 Record created 2016-06-03, last modified 2022-09-04


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