Original title: Komunikační mix cestovní agentury
Translated title: Communication Mix of Travel Agency
Authors: Zlámal, Tomáš ; Sedláček, Jan (referee) ; Mráček, Pavel (advisor)
Document type: Bachelor's theses
Year: 2014
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: communication mix; marketing; marketing communication; tour operator; Tourism; travel agency; cestovní agentura; cestovní kancelář; Cestovní ruch; komunikační mix; marketing; marketingová komunikace

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/32215

Permalink: http://www.nusl.cz/ntk/nusl-247985


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses
 Record created 2016-06-03, last modified 2022-09-04


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