Original title: Návrh komunikačního mixu v podniku
Translated title: Proposal of Communication Mix in Company
Authors: Holík, Pavel ; Urban, Petr (referee) ; Milichovský, František (advisor)
Document type: Master’s theses
Year: 2016
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: communication; communication mix; Marketing; marketing mix; marketing research; promotion; komunikace; komunikační mix; Marketing; marketingový mix; marketingový výzkum; reklama

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/59304

Permalink: http://www.nusl.cz/ntk/nusl-241428


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2016-06-03, last modified 2022-09-04


No fulltext
  • Export as DC, NUŠL, RIS
  • Share