Original title: Návrh marketingové strategie firmy vstupující na zahraniční trh
Translated title: Marketing Strategy Proposal for a Company Entering a Foreign Market
Authors: Navrátil, Vojtěch ; Petr, Aleš (referee) ; Chlebovský, Vít (advisor)
Document type: Master’s theses
Year: 2015
Language: eng
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [eng] [cze]

Keywords: Internetový obchod; Marketingová strategie; Vstup na nový trh.; Zahraniční expanze; Entrance to a New Market.; Foreign Expansion; Marketing Strategy; Online Retail

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/43165

Permalink: http://www.nusl.cz/ntk/nusl-234339


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2016-06-03, last modified 2022-09-04


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