Original title: Výběr a aplikace vhodné marketingové strategie nového podniku
Translated title: Selection and Application of a New Business‘ Marketing Strategy
Authors: Kramář, Jan ; Růžičková, Hana (referee) ; Chlebovský, Vít (advisor)
Document type: Master’s theses
Year: 2015
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: company; information technologies; Marketing; marketing strategy; project; services; informační technologie; Marketing; marketingová strategie; obchodní společnost; sestavení; služby

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/39604

Permalink: http://www.nusl.cz/ntk/nusl-225084


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2016-06-03, last modified 2017-11-09


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