Original title: Návrh na zlepšení spokojenosti zákazníků podniku
Translated title: Proposal for an Improvement of Company Customer Satisfaction
Authors: Mazáková, Lenka ; Ondráčková, Monika (referee) ; Kaňovská, Lucie (advisor)
Document type: Master’s theses
Year: 2011
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: business company; Customer; customer satisfaction; marketing research; marketingový výzkum; obchodní podnik; zákaznická spokojenost; Zákazník

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/8220

Permalink: http://www.nusl.cz/ntk/nusl-223197


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2016-06-03, last modified 2018-04-18


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