Original title: Marketingový výzkum maloobchodního trhu
Translated title: Marketing Research of Retail Market
Authors: Nesvačilová, Dana ; Novotný, Milan (referee) ; Šimberová, Iveta (advisor)
Document type: Master’s theses
Year: 2011
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: analysis; consumer behaviour; convenience; e-commerce; marketing research; Retail trade; service; analýza; chování spotřebitele; elektronický obchod; konvenience; Maloobchod; marketingový výzkum; služba

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/17592

Permalink: http://www.nusl.cz/ntk/nusl-223149


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2016-06-03, last modified 2022-09-04


No fulltext
  • Export as DC, NUŠL, RIS
  • Share