Original title: Marketingový plán v oblasti služeb
Translated title: Service Area Marketing Plan
Authors: Sládková, Iva ; Bečička, Marek (referee) ; Heralecký, Tomáš (advisor)
Document type: Master’s theses
Year: 2010
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: complex analysis; Marketing; marketing mix; marketing plan; service marketing; komplexní analýza; Marketing; marketing služeb; marketingový mix; marketingový plán

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/7069

Permalink: http://www.nusl.cz/ntk/nusl-222691


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2016-06-03, last modified 2022-09-04


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