Original title: The Risk of Vampire Effect in Advertising
Translated title: The Risk of Vampire Effect in Advertising
Authors: Kuvita, Tetyana ; Karlíček, Miroslav (advisor) ; Král, Petr (referee)
Document type: Master’s theses
Year: 2013
Language: eng
Publisher: Vysoká škola ekonomická v Praze
Abstract: [eng] [cze]

Keywords: advertising; attention-getting device; celebrity endorsement; Vampire effect; reklama; speciální poutavé zařízení; vampire efekt

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/42780

Permalink: http://www.nusl.cz/ntk/nusl-198231


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2015-09-10, last modified 2022-03-03


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