Original title: Sponzoring v umělecké oblasti: Význam a role Sponsorship fitu
Translated title: Sponsorship in the arts: The meaning and role of Sponsorship fit
Authors: Čápová, Lenka ; Tyslová, Irena (advisor) ; Černá, Jitka (referee)
Document type: Master’s theses
Year: 2013
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: brand equity; event marketing; sponsorship; sponsorship fit; sponsorship-linked marketing; event marketing; hodnota značky; sponsorship fit; sponsorship-linked marketing; sponzoring

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/41595

Permalink: http://www.nusl.cz/ntk/nusl-197818


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2015-09-10, last modified 2022-03-03


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