Original title: Analýza marketingové strategie vybrané firmy
Translated title: Analysis of marketing strategy in specific company
Authors: Havlíková, Kristýna ; Procházková, Markéta (advisor) ; Malíková, Kateřina (referee)
Document type: Master’s theses
Year: 2014
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Marketing communications; Marketing strategy; Optima Vetcare; Marketingová komunikace; Marketingová strategie; Optima Vetcare

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/45423

Permalink: http://www.nusl.cz/ntk/nusl-193528


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2015-09-10, last modified 2017-06-30


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