Original title: Brand management značky společnosti Crystalex, CZ
Translated title: Brand management of the company Crystalex, CZ
Authors: Červinková, Tereza ; Průša, Přemysl (advisor) ; Novotný, Jiří (referee)
Document type: Master’s theses
Year: 2012
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: brand hierarchy; brand identity; brand management; positioning; trademark; brand management; identita značky; ochranná známka; positioning; systém značek

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/44689

Permalink: http://www.nusl.cz/ntk/nusl-192586


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2015-09-10, last modified 2017-06-30


No fulltext
  • Export as DC, NUŠL, RIS
  • Share