Original title: Právní a etické limity při využívání buzz a ambush marketingu
Authors: Zbranek, Lukáš
Document type: Master’s theses
Year: 2012
Language: cze
Keywords: ambush marketing; buzz marketing; guerilla marketing

Institution: Mendel University in Brno (web)
Document availability information: Available in the digital repository of Mendel University.
Original record: http://is.mendelu.cz/zp/index.pl?podrobnosti=52669

Permalink: http://www.nusl.cz/ntk/nusl-167161


The record appears in these collections:
Universities and colleges > Public universities > Mendel University in Brno
Academic theses (ETDs) > Master’s theses
 Record created 2014-01-03, last modified 2022-03-03


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