Original title: Co-branding platebních karet
Translated title: Co-branding of payment cards
Authors: Přikryl, Jiří ; Křížek, Tomáš (advisor) ; Kolman, Marek (referee)
Document type: Bachelor's theses
Year: 2012
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: branding; co-branding; credit card; payment card; branding; co-branding; kreditní karta; platební karta

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/32538

Permalink: http://www.nusl.cz/ntk/nusl-115593


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2012-06-27, last modified 2022-03-03


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