Original title: Obnovené české retro značky a jejich vnímání spotřebiteli
Translated title: Renewed czech retro brands and their consumer perception
Authors: Ševčík, Josef ; Říha, David (advisor) ; Chytková, Zuzana (referee)
Document type: Bachelor's theses
Year: 2012
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Consumer perception; Renewed czech retro brands; Retro; Retro Marketing; Trademark; obchodní značka; obnovené české retro značky; retro; retro marketing; vnímání spotřebiteli

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/31690

Permalink: http://www.nusl.cz/ntk/nusl-114066


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2012-06-20, last modified 2022-03-03


No fulltext
  • Export as DC, NUŠL, RIS
  • Share